In 1985 Ultimate Direction invented the entire category of hydration packs. We created the first waist pack for carrying bottles, a few years later made the first pack/strap to carry a water bottle in your hand, and have made many other innovations that define what a hydration pack is today.
30 years later we remain a market leader, having created and popularized the "vest" concept for carrying water. We introduced the very first women's-specific line of hydration packs and have brought the classics of the past into the technical future with award-winning gear such as our Fastpack and Ultra Jacket.
Our products are designed by athletes for athletes, and the Jenny Collection was designed by women for women. Some of the best runners in the world thought long and hard about what works the best, and the result is absolutely great gear.
Stay cool and look good. These are the key attributes of the Ultralite Hat, which is at home in the middle of winter or the...View full product details
Let your pony tail hang out and run like the wind. The women's visor is ideal for any distance of run, hike or even just...View full product details
un is good. Except when it's in your eyes. This grab and go visor is perfect for short or long runs. It provides shade from...View full product details
The classic trucker style is great to run in, as the mesh back panel allows for ventilation - especially when worn backwards. Be it the...View full product details