In 1985 Ultimate Direction invented the entire category of hydration packs. We created the first waist pack for carrying bottles, a few years later made the first pack/strap to carry a water bottle in your hand, and have made many other innovations that define what a hydration pack is today.
30 years later we remain a market leader, having created and popularized the "vest" concept for carrying water. We introduced the very first women's-specific line of hydration packs and have brought the classics of the past into the technical future with award-winning gear such as our Fastpack and Ultra Jacket.
Our Signature Series Collection are designed by athletes for athletes, and the Jenny Collection was designed by female athletes for aspiring and elite females alike. Some of the best runners in the world thought long and hard about what works the best, and the result is absolutely great gear from Ultimate Direction.
Founded in 2007, Injinji Performance Products started as a distribution company for Injinji Performance Toesocks. With a passion for the Sporting and Outdoor market, we wanted to bring unique and innovative performance based products to the Australasian community. Injinji Performance Products now distributes some of the worlds best and well known brands. We believe our products can truly benefit people in every athletic pursuit and make the journey of life a bit more comfortable for everyone. For us, starting from the ground up just makes sense.